The power of retail branding

Innovative Marketing Strategies for Achieving BrandPower

Written by: Arthur A Winters, Peggy Fincher Winters, Carole Paul
Category: Non Fiction
Genre: Business, Sales & marketing

Book Details:

ISBN 10: 1584710780
ISBN 13: 9781584710783
Format: Hardback
Publisher: Visual Reference Publications, Distributors to the tradein the US and Canada Watson-Guptill
Date Published: 2005
Language: English
Condition: Very Good
Appearance: The book is in very good condition with minimal signs of wear. The cover is clean with no noticeable marks or damage. The pages are intact, with no highlighting, underlining, or notes. The spine is tight and the binding is strong.

Synopsis:

Retailers of every format, specialty, department, discount, off-price, e-tail, designer, manufacturer, and shopping mall now know that retail power is brand power. To maintain a unique competitive advantage retail marketers must be proactive in the reinvention of their store-as-a-brand, their store and private brands, and most important, their customer as a brand.

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