Advertising and the Mind of the Consumer

What Works, What Doesn't and Why

Written by: Max Sutherland
Category: Non Fiction
Genre: Business, Sales & marketing

Book Details:

ISBN 10: 1863733582
ISBN 13: 9781863733588
Format: Paperback / softback
Publisher: Allen & Unwin
Date Published: 01 Apr 1994
Language: English
Condition: Very Good
Appearance: Very Good condition with minor foxing on external pages. The cover shows minimal wear and the spine is intact.

Synopsis:

Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why.

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