International marketing

Written by: Vern Terpstra, Ravi Sarathy
Category: Non Fiction
Genre: Business, Sales & marketing

Book Details:

ISBN 10: 0030989558
ISBN 13: 9780030989551
Format: Paperback
Publisher: Dryden Press
Date Published: 1994
Language: English
Edition: 6th ed.
Condition: Very Good
Appearance: The book is in very good condition. The front cover is curved, and there is a name written on the inside front page. The cover shows minimal signs of wear.

Synopsis:

International competition makes international marketing one of the most critical skills for business survival. News of our neighbors in China, Somalia, Eastern Europe, Central Asia, and other formerly remote places constantly reminds us that we are, indeed, in a global village connected by electronic communiation and information. This global village also has become an international marketplace where products are available almost everywhere, and some brand names are common words in many languages.

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