Basic Marketing

Marketing in the Third Millennium

Written by: Paul Rose
Category: Non Fiction
Genre: Business, Sales & marketing

Book Details:

ISBN 10: 0864694601
ISBN 13: 9780864694607
Format: Paperback
Publisher: Cengage Learning Australia
Date Published: 2004
Language: English
Edition: 6
Condition: As New
Appearance: The book is in 'As New' condition, indicating it has no visible wear and appears unread. The cover is clean with no creases, marks, or damage. The spine is intact and uncreased. The pages are crisp, clean, and free from any markings, highlighting, or annotations.

Synopsis:

1. What is a market? -- 2. What is marketing -- 3. The external environment of any market -- 4. Research in marketing -- 5. There are many different markets -- 6. What makes people or organisations your customers, clients, consumers? -- 7. Products, services, offerings ... -- 8. Pricing is a marketing function -- 9. Distribution: the logistics of marketing -- 10. Promotion: the public face of marketing -- 11. The sales function: hands-on marketing -- 12. People: the glue of marketing -- 13. Understanding the importance of timing -- 14. The marketing plan: pulling it all together.

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