Adidas Factory Outlet - By Wulf Partner

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Book Information

Adidas Factory Outlet

Architektur und Design = architecture and design

Written by: Wulf Partner
Category: Non Fiction
Genre: Architecture, Europe

Book Details:

ISBN 10: 3899860411
ISBN 13: 9783899860412
Format: Paperback
Publisher: Avedition
Date Published: Germany, December 3rd, 2004
Language: German
Condition: Good
Appearance: The book is in good condition with half of the book having a curve. The cover shows minimal wear and there are no noticeable markings or damages.


The dynamics of the brand finds expression in the arrangement and rhythm of the single buildings. A curved yet compact "Corporate Architecture" has been created. The design, resulting from an architectural competition, combines advanced urban-architectonic concepts with the corporate identity of adidas. The primary building materials of exposed concrete and industrial glass also determine the reduced yet clear, swinging atmosphere of the interior. The integrated communication concept by L2M3 Kommunikationsdesign and jangled nerves with guiding system and medial mirroring also reflects the branding measures of this extremely successful sport article manufacturer.

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