S, C, P, F...

Philippe Rouger

This book contains 2,520 grams of advertising and something more. It depicts more than nine years in the life of the Spanish advertising agency, *S, C, P, F... The book contains hundreds of print campaigns and two DVDs with 356 ads from the agency?'s daily work, and more than 90 contributions by notable professionals in the world of communication and other fields from Spain and abroad. *S, C, P, F... was born in Barcelona in 1996, and opened offices in Madrid two years later. After joining the WPP group, the agency started its international expansion: in 2005 *S, C, P, F... America opened in Miami, followed by new offices in Lisbon in 2006. Some of *S, C, P, Fs best known campaigns are Love to drive for BMW; Redecorate your life for IKEA; You feel clean, you feel good for EVAX; Who are you for? for KAS (PEPSICO); Your other bank for ING DIRECT; Life is mobile, mobile is Vodafone for VODAFONE; Nightologyfor J&B (DIAGEO), etc. As a result, the agency has received numerous awards, including four Grand Prix and more than 50 Soles awards in San Sebastian Festival (Spanish creativity), 10 Lions at Cannes and various EFI awards from the Spanish AdvertisersAssociation, including the Grand Prix for Advertising Efficiency for BMW in 2002. In addition, in 1999, the agency launched a creative experimental platform called milmilks*. Based on the concept of mixing, its aim is to look for references outside what is strictly advertising, positive contamination of the agencys human team, seeking something different. milmilks* chooses innovative proposals in the broad world of communication, inviting their authors to develop them physically at the agency, offering in return the necessary technological, economic or infrastructure resources.