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Second-handVery Good
How to Advertise
$12.99
A comprehensive guide to effective advertising strategies, covering what makes a campaign successful and identifying common pitfalls. This third edition serves as a practical primer for marketing professionals and students, providing insights into the mechanics of building a brand.
How to AdvertiseKenneth Roman, Jane Maas, Martin Nisenholtz$12.99
About this copy
- Format
- Paperback
- Publisher
- The Chartered Institute of Marketing / Kogan Page
- Published
- 2003
- Edition
- Third edition
- ISBN
- 9780749438494
- Language
- English
- Dimensions
- 23.5 × 15.5 × 2 cm
“A well-preserved paperback with a clean cover. Minor shelf wear and a small mark on the front left edge. Spine is firm.”
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