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This book explores the unconventional and highly successful business philosophy of Southwest Airlines and its leader, Herb Kelleher. The authors detail how the company's commitment to fun, integrity, and employee satisfaction helped it become one of the most profitable airlines in history. It serves as a blueprint for leadership and corporate culture in any industry.
Shelved in: Biography & Memoir
“Good condition with minor shelf wear. Includes a previous owner's name and date (April 2002) inscribed in blue ink on the first page.”