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The Abilene ParadoxJerry B. Harvey$12.99
Beyond ReferralsBill Cates$10.99
Offensive MarketingHugh Davidson$8.99
High Five!Ken Blanchard, Sheldon Bowles, Don Carew, Eunice Parisi-Carew$12.99
Basic Statistics for Business and EconomicsEarl K. Bowen, Martin K. Starr$10.99
How to AdvertiseKenneth Roman, Jane Maas, Martin Nisenholtz$12.99
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Second-handGood
Purple Cow - By Seth Godin
$8.99
Marketing expert Seth Godin argues that traditional advertising methods are no longer effective in a crowded marketplace. He encourages businesses to embrace innovation and create truly remarkable products that stand out like a purple cow in a field of monochrome cattle.
Purple CowSeth Godin$8.99
Shelved in: Psychology & Philosophy, Management
About this copy
- Format
- Paperback
- Publisher
- Penguin Business
- Published
- 2002
- ISBN
- 9780141016405
- Language
- English
- Dimensions
- 19.8 × 12.9 × 1.2 cm
- Size
- Standard paperback
“Light shelf wear to the edges and corners; small chip at the base of the spine. Interior appears clean.”
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