Basic Marketing
1. What is a market? -- 2. What is marketing -- 3. The external environment of any market -- 4. Research in marketing -- 5. There are many different markets -- 6. What makes people or organisations your customers, clients, consumers? -- 7. Products, services, offerings ... -- 8. Pricing is a marketing function -- 9. Distribution: the logistics of marketing -- 10. Promotion: the public face of marketing -- 11. The sales function: hands-on marketing -- 12. People: the glue of marketing -- 13. Understanding the importance of timing -- 14. The marketing plan: pulling it all together.
About this copy
- Format
- Paperback
- Publisher
- Cengage Learning Australia
- Published
- 2004
- Edition
- 6
- ISBN
- 9780864694607
- Language
- English
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