S, C, P, F... - By Philippe Rouger

Product Description
$19.00
Maximum quantity available reached.

S, C, P, F...


Written by: Philippe Rouger
Category: Non Fiction, Business, Sales & marketing

Book Details:

ISBN 10: 8492281138
ISBN 13: 9788492281138
Format: Hardback
Page Count:
Publisher: Actar-D
Date Published: 2006
Language: English
Edition: Har/DVD


Book Options Available
Price (NZD)
Special Mentions
Condition: Very Good (1)
$19.00
Notes: There are no special characteristics for this used book
Condition: Acceptable (1)
$14.00
Notes: This copy has no dust jacket and although is in still very good condition is missing one of the DVDs at the back, Cover jacket is missing

Synopsis:

This book contains 2,520 grams of advertising and something more. It depicts more than nine years in the life of the Spanish advertising agency, *S, C, P, F... The book contains hundreds of print campaigns and two DVDs with 356 ads from the agency?'s daily work, and more than 90 contributions by notable professionals in the world of communication and other fields from Spain and abroad. *S, C, P, F... was born in Barcelona in 1996, and opened offices in Madrid two years later. After joining the WPP group, the agency started its international expansion: in 2005 *S, C, P, F... America opened in Miami, followed by new offices in Lisbon in 2006. Some of *S, C, P, Fs best known campaigns are Love to drive for BMW; Redecorate your life for IKEA; You feel clean, you feel good for EVAX; Who are you for? for KAS (PEPSICO); Your other bank for ING DIRECT; Life is mobile, mobile is Vodafone for VODAFONE; Nightologyfor J&B (DIAGEO), etc. As a result, the agency has received numerous awards, including four Grand Prix and more than 50 Soles awards in San Sebastian Festival (Spanish creativity), 10 Lions at Cannes and various EFI awards from the Spanish AdvertisersAssociation, including the Grand Prix for Advertising Efficiency for BMW in 2002. In addition, in 1999, the agency launched a creative experimental platform called milmilks*. Based on the concept of mixing, its aim is to look for references outside what is strictly advertising, positive contamination of the agencys human team, seeking something different. milmilks* chooses innovative proposals in the broad world of communication, inviting their authors to develop them physically at the agency, offering in return the necessary technological, economic or infrastructure resources.

Generic Used Book Descriptions:

Very Good: These books have been read, but they are still in good condition. Wear and tear should be minimal. There should be no obvious damage to the cover, and have an undamaged spine with no tears. Pages will be intact, with none missing and no mis-prints or creases, and should not be loose. Dust jacket may not be present.

Acceptable: These books are obviously well read or used. May have some stains and yellowing on pages; dust jacket will not be present or can have tears. Cover may be marked or damaged, spine may be creased. Should still be readable, however may contain loose pages. Some very old editions or rare copies may be significantly worn at the edges.


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