S, C, P, F... - By Philippe Rouger

Product Description
Maximum quantity available reached.

S, C, P, F...

Written by: Philippe Rouger
Category: Non Fiction, Business, Sales & marketing

Book Details:

ISBN 10: 8492281138
ISBN 13: 9788492281138
Format: Hardback
Page Count:
Publisher: Actar-D
Date Published: 2006
Language: English
Edition: Har/DVD

Book Options Available
Price (NZD)
Special Mentions
Condition: Very Good (3613-1)
Notes: There are no special characteristics for this used book
Condition: Good (3613-2)
Notes: This copy has no dust jacket and although is in still very good condition is missing one of the DVDs at the back, Cover jacket is missing


This book contains 2,520 grams of advertising and something more. It depicts more than nine years in the life of the Spanish advertising agency, *S, C, P, F... The book contains hundreds of print campaigns and two DVDs with 356 ads from the agency?'s daily work, and more than 90 contributions by notable professionals in the world of communication and other fields from Spain and abroad. *S, C, P, F... was born in Barcelona in 1996, and opened offices in Madrid two years later. After joining the WPP group, the agency started its international expansion: in 2005 *S, C, P, F... America opened in Miami, followed by new offices in Lisbon in 2006. Some of *S, C, P, Fs best known campaigns are Love to drive for BMW; Redecorate your life for IKEA; You feel clean, you feel good for EVAX; Who are you for? for KAS (PEPSICO); Your other bank for ING DIRECT; Life is mobile, mobile is Vodafone for VODAFONE; Nightologyfor J&B (DIAGEO), etc. As a result, the agency has received numerous awards, including four Grand Prix and more than 50 Soles awards in San Sebastian Festival (Spanish creativity), 10 Lions at Cannes and various EFI awards from the Spanish AdvertisersAssociation, including the Grand Prix for Advertising Efficiency for BMW in 2002. In addition, in 1999, the agency launched a creative experimental platform called milmilks*. Based on the concept of mixing, its aim is to look for references outside what is strictly advertising, positive contamination of the agencys human team, seeking something different. milmilks* chooses innovative proposals in the broad world of communication, inviting their authors to develop them physically at the agency, offering in return the necessary technological, economic or infrastructure resources.

Generic Used Book Descriptions:

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Good: These books have been read, but are still clean and possibly with minimal staining. Some slight yellowing may be present on the pages, and this may be covered in clear plastic seal eg Duraseal. Cover should be without holes/tears, but may show signs of wear around the edges, and spine may be creased. No pages should be missing.

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