{"title":"Martin Nisenholtz","description":null,"products":[{"product_id":"how-to-advertise","title":"How to Advertise","description":"\u003cp\u003eA comprehensive guide to effective advertising strategies, covering what makes a campaign successful and identifying common pitfalls. This third edition serves as a practical primer for marketing professionals and students, providing insights into the mechanics of building a brand.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eA well-preserved paperback with a clean cover. Minor shelf wear and a small mark on the front left edge. Spine is firm.\u003c\/em\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Kenneth Roman, Jane Maas, Martin Nisenholtz\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e The Chartered Institute of Marketing \/ Kogan Page\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublished:\u003c\/strong\u003e 2003\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdition:\u003c\/strong\u003e Third edition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e Very Good\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780749438494\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kenneth Roman, Jane Maas, Martin Nisenholtz","offers":[{"title":"Default Title","offer_id":52733363749095,"sku":"6499945c-07cb-47b5-8db9-364bdbdf2f91","price":12.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0106\/8915\/1012\/files\/frame_01_d63d5e93-30b6-4ad6-a386-6408d3a8a497.jpg?v=1790900783"}],"url":"https:\/\/bookworms.co.nz\/collections\/author-martin-nisenholtz.oembed","provider":"Bookworms NZ","version":"1.0","type":"link"}